Dream Factory will be run like a corporate company, says Sashikanth

A group of producers collaborating together to kick-start a joint distribution house is a familiar model in Hollywood and Bollywood. But, it’s a welcome change and a good beginning for Kollywood. Dream Factory is a joint venture of six emerging producers in the business including Gnanavel Raja (Studio Green), S. Sashi kanth (YNOT Studios), C.V. Kumar (Thiru Kumaran Entertainment), Elred Kumar (R.S. Infotainment Ltd), Abinesh Elangovan (Abi & Abi Films) and Lakshman Kumar (Prince Pictures). Dream Factory’s first two releases will be Sarabham and Madras, both likely to release this month.

“The idea came from the fact that distribution is so dis-organised in Tamil Nadu and there is no scientific way to make informed business decisions. This is an effort to solve the last mile problem of producers, which is media planning and distribution. We will be transparent about the collections made by movies distributed by this company. Through this data, we will be able to figure out what kind of content is working well in which screens and how we can exploit it better. It is not possible for individual producers to have a separate infrastructure for distribution. Distribution and marketing are specialised departments, requiring separate resources. This will be run like a corporate company,” explains Sashikanth to a daily.