A special emoji for Suriya’s NGK was activated by Twitter yesterday evening with great fan frenzy. Certain movie-related hashtags such as #NGKFire, #NGKfromMay31 and #NGK will have the specially designed emoji.
— Twitter India (@TwitterIndia) May 20, 2019
The emoji will be active on the micro-blogging platform until June 4. Rahul Pushkarna, Head of Content Partnerships, Twitter Asia Pacific, said, “People love talking about their favourite films and stars on Twitter, and we know this is especially true for Tamil entertainment. We are happy to collaborate with Dream Warrior Pictures and Sony Music South to offer fans several opportunities for engagement with their favourite stars on Twitter. The exclusive emoji and Suriya’s live-stream will make for a unique experience for fans of #NGK all around the world.”
SR Prabhu of Dream Warrior Pictures said, “Twitter is a crucial part of our engagement strategy for NGK. We’re thankful to Twitter for this vibrant emoji that we’re sure fans will definitely love. Yuvanshankar Raja’s (@thisisysr) recent livestream with Selvaraghavan (@selvaraghavan) went incredibly well, receiving over 67K Video Views and we look forward to some exciting conversations around #NGK based on Suriya’s livestream where he will talk about what fans can expect from the film. This exciting collaboration between Dream Warrior Pictures and Twitter aims to delight fans with fun engagements, allowing them to connect better with the film and characters.”