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Kalaipuli S Thanu adopts ‘Kabali’ strategy for Dhanush’s ‘VIP 2’


After the raging success of in-film branding for S. Thanu’s ‘Kabali’, brands now eye his latest venture, the Dhanush & Kajol’s starrer, VIP 2.

Lending branding presence in VIP-2 are e-commerce player, SHOP CJ, a  joint venture between the South Korean home shopping major as their movie, Ticket  New –  the movie ticketing e-commerce platform, PVR cinemas,Indias largest Multiplex partner, TVH, one of India’s top real estate developers and builders in Chennai and Hike Messenger.

Hike has created an array of stickers and filters for fans to enjoy the multi-starrer VIP2. Hike users can bring conversations alive with animated stickers of Dhanush as he plays the angry young man or  Kajol as she tosses her head in style. Share stickers showing the romance between Dhanush and his lady love, Amala or spice up chats with classic dialogues from Dhanush. There are 36 stickers to choose from in Tamil, Telugu, and English. Hike users can also try out the fun live filters featuring Dhanush’s signature helmet and Kajol’s cool dark glasses.

Commenting on the partnership, the Hike spokesperson saidWe are excited to be associated with VIP2, a film which is expected to be amongst this year’s biggest and most awaited. We are creating a fun social experience for VIP2 where people can share stickers, try filters and personify their favorite characters.



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