Actor Jiiva is one of the few actors in Kollywood who has truly embraced the internet, precisely social media. That social media platforms like Twitter and Facebook are also potent marketing platforms is realized by many now. Jiiva’s official page on Facebook has touched 1 million likes yesterday. He’s one of the few actors who is active on both Facebook and Twitter, though the former evidently looks like it’s being handled by an agency.
Nevertheless, with this feat, Jiiva has joined the elite club of Kamal Haasan, Vijay, Amala Paul, Samantha and many other South Indian actors who have already garnered 1 million plus fans following their updates on Facebook. Jiiva is currently gearing up for the release of his upcoming film Yaan directed by ace cinematographer Ravi K Chandran where he will be seen opposite Thulasi Nair of Kadal fame.