Innovative promotional strategies for Irudhi Suttru

Madhavan’s next Irudhi Suttru, has him playing the role of a boxing trainer. The actor has put on several kilos for this film, sporting a beefed up look. The film which is now in the post production stage is looking at a summer release.

Reportedly, Rajkumar Hirani, the co-producer of the Hindi version will be flying down to Chennai next month, with whom the team will plan out some new promotional ideas with an intent to reach the nook and corner of the state. Irudhi Suttru is directed by Sudha Kongara, who earlier gave us Drohi.