Vaayai Moodi Pesavum’s impressive promotional strategy
Vaayai Moodi Pesavum is slated for a release on April 25th. The film directed by Balaji Mohan has Dulquer Salmaan and Nazriya Nazim in the lead roles. As part of the promotional strategy, Radiance Media’s Varun Manian has planned unique things to pique the interest of the audience. SPI cinemas will showcase game kiosks in Escape cinemas, Luxe and main Satyam screen on 23rd April. Film buffs can participate in the virtual game with the stars and win exclusive tickets for the film.
These touch screen kiosks will be stationed in all outlets of SPI Cinemas only on April 23rd. “The team wanted to share the experience of making this film with the audience, and our excitement resulted in creating a virtual game. We hope they enjoy it and come together with their family and friends to watch our first film Vaayai Moodi Pesavum on the 25th April,” says Varun Manian.
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