The Madras Gig launched by Anirudh Ravichander to promote independent musicians

Sony Music and the popular Chennai-based post-production facility Knack Studios have collaborated for The Madras Gig, a homegrown performance platform for independent/original musicians across South India.

“The Madras Gig launched and backed by Anirudh Ravichander and many other popular artists from the music industry is a distinctive proposition for young and upcoming talent to get together and create sounds that are unique. We believe there is a slew of artists in South India who are extremely talented and need a right platform to exhibit their talents. We are inviting entries and are confident that there will definitely be some great music created,” Ashok Parwani, Sony Music India head South, said in a statement.

The Madras Gig season will comprise re-imagined versions of popular songs from the Sony Music catalogue and original content in order to make for a mix of new and familiar content.

Knack Studios president and co-founder Harish Raam LH said: “We at Knack Studios have always had a passion for providing a world-class platform for independent music and feel that The Madras Gig will be a cornerstone in realizing that dream. This collaboration with Sony Music is exciting as they will provide the perfect reach for the artists while we offer our state of the art facility, ensuring a world-class product.”