It’s a happy 50 for Fox Star Studios, AR Murugadossand The Next Big Film’s super hit Tamil film, Raja Rani starring Arya and Nayanthara, and directed by Atlee! The film will complete 50 days at the box office on Friday, November 15th and has already amassed more than 50 Crores at the box office, making it the fourth biggest grosser of 2013 and one of the biggest Romantic comedies of all time.
Raja Rani’s dream run at the box office also marks a hat trick for Fox Star Studios and AR Murugadoss’s partnership that started in 2011 with breakaway hit Engaeyum Eppothum. Endorsed by the audiences and the critics, the film has worked for its refreshing content, Atlee’s deft direction and for its groundbreaking marketing campaign before the release, that set it buzzing.
Talking about the film’s successful run and the fact that even after 50 days the film is still running to packed theatres, debutant Atlee says, “ This is a dream come true. I couldn’t have asked for more. I am eternally grateful to the audiences and the critics for all their love and support, and to the film industry for welcoming my maiden venture with such warmth and love.”
Leading film maker, A R Murugadoss, Fox Star Studios’ partner who co- produced Raja Rani, adds, “ The way the audiences have responded to Raja Rani has made me very happy. At the end of the day, it doesn’t matter how much money a film makes at the box office, but how many hearts it touches. I am really thankful to everyone involved, especially our partners Fox Star Studios for their innovative marketing & distribution efforts. The fact that it’s a huge box office success is all due to the efforts of everyone involved, especially Atlee. I can proudly say we have given the film industry a bright spark in Atlee and I look forward to even greater work in years to come.”
Vijay Singh, CEO, Fox Star Studios, concludes, “ We at Fox Star Studios, are absolutely thrilled – the film’s critical and popular acclaim reaffirms our belief in creating mass entertaining cinema that has a great story at its core. It’s been an amazing partnership with A R Murugadoss which has delivered a hat- trick in Tamil Cinema with Engaeyum Eppothum, Vathikuchi and Raja Rani. We are committed to adding value through strong marketing & distribution, and the industry’s enthusiastic endorsement to the unique marketing campaign of Raja Rani is gratifying. Raja Rani’s success is largely due to the very talented young director – Atlee; I believe that he is one of the finest new directorial finds and we are looking forward to working with him on his next film. We are committed to scaling up further in Tamil cinema and have an exciting line up of films in 2014 as well!”