Popular distribution company Global United Media, best known for releasing the Baahubali series in Kerala, has acquired the Kerala theatrical rights for Vijay – Atlee’s Mersal.
— Global United Media (@gumediacompany) July 27, 2017
The shooting for the film is nearing completion. Vijay has an extensive fan base in Kerala and with Global United Media on board, audiences can expect a wide release for the film in the state. Sources say the rights have been sold for a record price for a Vijay film in Kerala.