Thala Ajith’s Vivegam has grossed Rs. 44 crores in its four-day opening weekend in Tamil Nadu. The movie rode on excellent advance bookings over the Ganesh Chaturthi weekend and the real acid test began yesterday across the state.
The TN theatrical rights for the film were acquired for Rs. 55 crores. The movie has to sustain at the box office over the next few days with good occupancy rate to be profitable to all stakeholders involved in the project.