Due to the ongoing tiff between Kerala Film Exhibitors Federation (KFEF) and Kerala Film Producers Federation (KFPF) over profit-sharing terms, the former has decided to shut down all theaters affiliated to the federation from tomorrow. Vijay’s Bairavaa, which is gearing up for release tomorrow worldwide, has fallen prey to the rift since only non-federation theaters, which comprises of multiplexes, government-owned screens and B & C theaters, will show the film in the state. Vijay enjoys a great box-office in Kerala usually and his last film Theri grossed Rs. 16 crores in Kerala.
Out of 520 odd screens in Kerala, there are only 160 screens which come under the category of non-federation theaters. And, Bairavaa has been so far confirmed to screen in 90+ screens tomorrow.
Meanwhile, Sayujyam Cine Release, who has been appointed by Bairavaa’s Kerala distributor IFAR International to present the film, has issued a legal warning to exhibitors and theater owners who had signed for the project earlier in December to screen the movie to avoid violation of the India Competition Act 2002.
“This is to inform that M/s. IFAR INTERNATIONAL, Kollam has acquired the Kerala Theatrical Rights of the Tamil Film Bairavaa and we M/s. Sayujyam Cine Release, Kottayam have been appointed as their distributors. Those who have entered into agreement with Ms. Sayujyam Cine Release, Kottayam for screening of Tamil Film “BAIRAVAA”, since your association namely Kerala Film Exhibitors Federation have decided to close down the theatres on and from 12th January 2017 by forming a cartel by using your dominant position in the Exhibitors sector which is violative of competition Act 2002. If you adhere with the decision of the Federation, you are liable to pay all the losses sustained by us and we are forced to recover the same through legal remedies. If you do not screen the picture as per the agreement it is a clear violation under the competition commission of India Competition Act 2002,” reads the legal notice.