The Kerala rights of Ajith’s Vivegam have been sold for a record price of Rs. 4 crores, the highest ever for an Ajith movie. The deal has been secured by Mulakuppadam Films, who distributed Mohanlal’s Pulimurugan.
Meanwhile, the single track Surviva released on Saavn on June 19th has become the most streamed song on the platform in the first 24 hours, beating the title track of Ae Dil Hai Mushkil, which held the record till now.
Directed by Siva and produced by Sathyajyothi Films, Vivegam is gearing up for release on August 10th.