Mr. Sudhir Hasija, the Director and promoter of karbonn Mobile has confirmed the following today..
1) Karbonn would be launching the ONE MILLION Kochadaiiyaan special edition Karbonn mobile through their 27,000 mobile outlet stores in South India.
2) They would be decorating all the 27,000 outlet stores with Kochadaiyaan arch, Danglers, standees and Kochadaiiyaan masks.
3) Pre launch to promote Kochadaiiyaan Special edition Mobile, they have purchased 60,000 seconds of air time in all the radio stations in south India and 6000 secs of Commercial time in all TV channels in south India.
4) Karbonn has tied up to advertise 3 full pages in all major dailies in all languages before the launch.