With just two days to go for the grand release of Ilayathalapathy Vijay’s commercial entertainer Bairavaa, all eyes are currently on the tax exemption screening since the state-appointed committee’s decision will be crucial for exhibitors and theater owners in celebrating Tamil cinema’s first big festival film this year. According to the estimates of trade sources, the film, which is released by Sri Green Productions in over 500+ screens in Tamil Nadu, may just enter into the 100 crore club, making it the fourth movie for Vijay after previous money-spinners like Thuppakki, Kaththi and Theri.
The film marks the first time combination of Keerthy Suresh and Vijay as the lead pair. Directed by Bharathan, who earlier helmed Azhagiya Tamizh Magan, the movie has music composed by Santhosh Narayanan, another first for a Vijay film.
Bharathan’s dialogues have always proved to be crowd-pleasing and are long-known for playing to the gallery. His lines in Dhil, Dhool, Ghilli and Veeram are celebrated by audiences and fans like even today.
The massive overseas distribution of A&P Groups is an added advantage for the project and it has increased the film’s prospects at the box office. The film is releasing in nearly 55 countries, making it the first Tamil movie to get such a wide release across nations such as Nigeria, Ghana, Kenya, Uganda, Zambia, Tanzania, Botswana, Congo and Ukraine, Albania, Mexico, Lithuania, Latvia, Poland, Ethiopia, Rwanda And Moscow. And, the movie has been released by Reliance Entertainment in North India, a leading market player.
Bharathan has revealed in his video interviews that four-five fight sequences are there in the movie, including an inventively staged cricket fight stretch. The punch dialogues of Vijay are already doing the rounds on social media platforms via memes and fan videos.
The socially-relevant theme is another strong factor in the film. Vijay has always succeeded in highlighting social themes and with a topical subject like education system, the film shows more promise.
The five-day festival weekend in Tamil Nadu is likely to ensure the film’s success at the box office in Tamil Nadu. A record number of shows has been already scheduled by various theaters in Chennai including consecutive special morning shows at 5 AM on the first four days of release and midnight 1 AM in a handful of screens on January 13th due to heavy demand for tickets.