“I is about the modelling industry; it’s about advertising,” says VIKRAM

We have found a golden video on YouTube shared by one of our viewers where Vikram talks about I in a chat show with renowned film trade analyst Komal Nahta for a Hindi channel. Though the video is outdated, Vikram had opened up about the film’s premise to an extent then and says the film’s budget was estimated at 145 crores. But, pretty sure it’s not the final budget of the film now.

VIKRAM – “I have got about three different changes in I. It’s about the modelling industry; it’s about advertising and the travails of a model. I’m not someone who is born to be a model in the film, but forced into it and what happens thereafter forms the plot. It’s in typical Shankar style and it’s like a thriller. As a performer, I have lots of scope in the film. Anyone seeing the movie will be shocked at what I’ve done. Physically I’ve changed myself thrice and it’s a lot of hard work. “

Video Link: (from 14:50)

Ignore if you have already seen this video before.