Coolie set for grand Hindi belt release as 8 week rule compliance completed

Superstar Rajinikanth’s highly anticipated film Coolie has achieved a major milestone ahead of its grand release. The film has successfully completed the mandatory 8-week theatrical window, a crucial requirement for multiplex screenings in North India.

As per industry norms, leading multiplex chains in the Hindi belt allow Tamil or regional films to screen only if they maintain an 8-week gap between the OTT release and theatrical run. By adhering to this window, the team behind Coolie ensures a smooth entry into top multiplex chains across North India.

Pen Movies, one of the biggest players in film distribution, is all set to release the film across all major multiplex chains. This move makes Coolie the widest release for a Rajinikanth film in Hindi territories after the blockbuster 2Point0.

With just 4 weeks left for release, the focus now shifts to aggressive promotional activities in the Hindi market. Trade analysts believe that with Pen Studios’ distribution power and Rajinikanth’s unmatched popularity, Coolie is poised for a massive nationwide impact.

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